Archive for building financial advisor practice
How Financial Advisors Can Benefit from “Givers Gain”
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Givers Gain: the belief that when (business) people… help others… and achieve (their) goals, they usually gain the most out of the experience – through a reciprocal benefit.” (Wikipedia). Since real-life examples of this belief-in-action inspire us, here is one from me to you (and a request) to remind you of how this belief can work to benefit your business:
The GIVE: In prior posts, I’ve noted I’m a member of NAIFA-Tampa, a financial advisors professional association. They recently asked for my help at their recent charity golf event for Epilepsy (see picture). I’ve also pinch-hitted as a speaker and moderator for them a couple of times. Not big investments of my time, and a nice way to personally connect with my target market.
The GAIN: In casual conversation with one of the group’s leaders, he suggested linking my free online advisor assessment to their website as a member benefit. But there’s more: Read More→
Financial Advisors…which professional groups do you support?
Posted by: | CommentsWhether you are an RIA or RR, you have a wealth of professional resources available to support your business. One such active association is NAIFA, the National Association of Insurance and Financial Advisors. NAIFA offers members many educational and technical resources, along with the support of dedicated professionals who comprise this proactive group. NAIFA is just one of several organizations who work to represent the interests of financial advisors on the hill, and who serve to promote integrity, honor and community service within the local areas in which they operate.
As a member of the Tampa chapter of NAIFA, I recently moderated a panel of advisors who were honored by their peers. You can read about it here: http://bit.ly/byYdT1
Which groups do you participate in and support with your time and contributions? How do you benefit from them?
Please share your comments here in the interest of professional development.
Thanks!
- Debbie Nixon asks Four Advisors about their challenges
Are You Grateful or Guilty?
Posted by: | CommentsAre you grateful or – guilty for not feeling grateful? Let’s face it, there’s been alot of bad news for financial advisors and their clients lately…and even successful entreprenuers are finding that their gratitude “buckets” have sprung leaks.
Take my client, Kevin, who needed to rebuild his practice. With a 20-year, thriving practice as a wealth advisor, he was earning in the high 6-figures – until last year. Now, like most advisors, he has lost many of his clients to bankruptcy, first-time unemployment and devastated retirement savings. Several have left, and he knows others are about to jump ship. “I know I’ve got to change something”, said Kevin to me. Read More→
Just the Facts….NOT!
Posted by: | CommentsDo your prospect’s eyes glaze over when you present them with recommendations? Do they accuse you of teaching them how to build a watch when they ask you for the time Do they seem suspicious when you present investment data?
The fact is, how your clients hear your facts depends on their level of trust in you….which is impacted by your verbal, emotional and physical consistency….
As a successful financial advisor, you know how important it is for you to connect your products and services with the emotional needs of your clients: How not to outlive their money….how to make sure their family can still pay the bills if they die….paying for the children’s college. ..taking care of elderly parents….
What you many not know is this: even when you are stating facts, emotions come through in a way that subtly affects how well your clients “get” your intended message….