“Givers Gain:  the belief that when (business) people… help others… and achieve (their) goals, they usually gain the most out of the experience – through a reciprocal benefit.” (Wikipedia).  Since real-life examples of this belief-in-action inspire us, here is one from me to you (and a request) to remind you of how this belief can work to benefit your business:

The GIVE:  In prior posts, I’ve noted I’m a member of NAIFA-Tampa, a financial advisors professional association. They recently asked for my help at their recent charity golf event for Epilepsy (see picture). I’ve also pinch-hitted as a speaker and moderator for them a couple of times. Not big investments of my time, and a nice way to personally connect with my target market.

The GAIN: In casual conversation with one of the group’s leaders, he suggested linking my free online advisor assessment to their website as a member benefit. But there’s more: Read More→